The Nightlife Hub Logo

This logo was designed for The Nightlife Hub, a New York website that showcases the hottest and best events going on from week to week. The idea behind the design was to create the feeling that you are in the club and the lights are flashing, and the music is blasting. The cocktail really pulled the logo together, because it served as an anchor. The spiral around the cocktail creates movement for the eye and then pushes across the typography.